As the lead in-house copywriter, I wrote emails, signage, paid social ads, social captions, e-comm copy, and more.
marketing copy
email campaigns
Product Launch - Extra Strength Balm Restock
How it works: The deeply warming sensation of chili pepper extract distracts your sensory system, shifting your focus to long-lasting comfort...
New Year Campaign - Energy Routine
Ready to upload your energy stores at near-instant speed? Weave these easy mood-lifting strategies into your daily routine...
Product Launch - Extra Strength Balm
Our powerful new warming blend of chili pepper, clove, ginger, and menthol crystals is highly effective at comforting your body - but don't take our word for it...
Pain Campaign - Recovery Products
Find relief from everyday activities and summer adventures with fast-acting, 100% natural recovery formulas...
Fall Launch - Fireside Chai Candle
Cardamon. Star anise. Certified organic wax. Lean into cozy fall moments at home with a premium double-wick candle...
Valentine's Day Campaign - Gifting
Shop plant-powered gifts for Valentine's Day...
Sleep Campaign - Bedroom Routine
Reach for the Sleep Well collection, carefully blended with a symphony of ingredients—valerian, chamomile, and lavender—to naturally soothe body and mind...
Valentine's Day Campaign - Tantra
The spiciest gift we sell? Likely. Invite intimacy with a three-in-one kit that encourages deep connection and reflection...
e-commerce product copy
E-Commerce Product Romance Copy - Brisk Morning Diffuser Blend
E-Commerce Product Romance Copy - Forest Inhale Diffuser Blend